Building New Leaders in Marketing, Management and Entrepreneurship

Can you imagine a high school organization shaping and molding teens to become future leaders in commerce and free enterprise? How will these skills make a difference in our national and global economies?

Teaching young people the skills to be innovative, responsible, dependable, competent and to work as a team is what it takes to build the leaders of tomorrow. Just as there are many programs designed to teach adults the advantages of marketing, strategic planning and entrepreneurship, a high school and collegiate organization also touches the lives of millions of students, administrators and business professionals in the same way.

DECA, formally known as Distributive Education Clubs of America, was established in 1946. For over 60 years, this organization offered membership to a select representation of students designed to develop future leaders for marketing and distribution. It recognizes a student’s outstanding ability in the Distributive Education program of study. As a former high school member of DECA, my participation and commitment to the program became very instrumental in my development of life skills that went beyond reading, writing and arithmetic.

The terminology of marketing was not used as fluently then as it is now. DECA opened a different world of opportunity in areas that prepared high school juniors and seniors in a unique and tailored way for the workforce. This organization resonates with an educational evolution of innovative technology and research that takes participants in DECA to a new level of enterprise. According to the guiding principles of DECA, “Student members leverage their DECA experience to become academically prepared, community oriented, professionally responsible and experienced leaders.”

The integration of classroom academics and real life scenarios help in the preparation process for emerging leaders and business professionals. One of the most valuable things about DECA, aside from the vast community of members you meet and the business connections you establish, is the foundation from your work ethic that paves the way for your future in marketing, management and entrepreneurship.